The Consumer Complaints Council (CCC) of the Advertising Standards Council of India (ASCI) has banned as many as 51 advertisements out of 98 complaints it received across segments during June 2015.
The banned ads are from prominent companies like Procter & Gamble Home Products Ltd (Pantene Shampoo), Colgate-Palmolive (India) Ltd (Colgate Sensitive Pro-Relief Enamel Repair), Novartis India Ltd (Otrivin Nasal Spray), Dabur India Ltd (Dabur Odomos Mosquito Repellant), Patanjali Ayurved Ltd (for Kesh Kanti and Dant Kanti), Byju Classes (for GRE, CAT, GMAT Coaching and Classes), Bharti Airtel Ltd (Airtel 4G), Reliance Communication Ltd (Reliance Pro 3), IMG RELIANCE (Indian Super League), Times Global Broadcasting Co Ltd (Times Now), Lenskart.com, Amazon (Redragon M613 2.4GHz Wireless Mouse), and Jubiliant Foodworks Ltd (Domino's Pizza) among others, they range from FMCGs to autos, personal accessories to alcohol, and education to media.
“Out of 51 advertisements against which complaints were upheld, 16 belonged to the Personal and Healthcare category, followed by 19 advertisements in the Education category, 5 in Telecommunication and Broadband category and 11 advertisements from other categories,” ASCI said in a release.
Click here to check complete list.
To my surprise Lenskart ads is one of these ads. yes! its true as per article The Consumer Complaints Council (CCC) of the Advertising Standards Council of India (ASCI) has banned lenskart First Frame Free TVC as the information provided in the ad is "false and misleading."
But I personally don't think these ads were false or misleading as with every TVC, template or anything they do mention the conditions that lens are mandatory. If you're in marketing business you have understand these tactics but if you are sitting around in a chair and judging other ad campaign and placing a ban on the ads without using your brain or the concept behind the ad then god only knows how eCommerce companies are going to do their business.
Source - MoneyLife, ibtimes and DNAIndia
If you like this article, Buy anything from Amazon or flipkart (following these hidden hyperlink) or subscribe Gyaani on Youtube or Like Gyaani on Facebook or Follow Gyaani on Twitter
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The banned ads are from prominent companies like Procter & Gamble Home Products Ltd (Pantene Shampoo), Colgate-Palmolive (India) Ltd (Colgate Sensitive Pro-Relief Enamel Repair), Novartis India Ltd (Otrivin Nasal Spray), Dabur India Ltd (Dabur Odomos Mosquito Repellant), Patanjali Ayurved Ltd (for Kesh Kanti and Dant Kanti), Byju Classes (for GRE, CAT, GMAT Coaching and Classes), Bharti Airtel Ltd (Airtel 4G), Reliance Communication Ltd (Reliance Pro 3), IMG RELIANCE (Indian Super League), Times Global Broadcasting Co Ltd (Times Now), Lenskart.com, Amazon (Redragon M613 2.4GHz Wireless Mouse), and Jubiliant Foodworks Ltd (Domino's Pizza) among others, they range from FMCGs to autos, personal accessories to alcohol, and education to media.
“Out of 51 advertisements against which complaints were upheld, 16 belonged to the Personal and Healthcare category, followed by 19 advertisements in the Education category, 5 in Telecommunication and Broadband category and 11 advertisements from other categories,” ASCI said in a release.
Click here to check complete list.
To my surprise Lenskart ads is one of these ads. yes! its true as per article The Consumer Complaints Council (CCC) of the Advertising Standards Council of India (ASCI) has banned lenskart First Frame Free TVC as the information provided in the ad is "false and misleading."
But I personally don't think these ads were false or misleading as with every TVC, template or anything they do mention the conditions that lens are mandatory. If you're in marketing business you have understand these tactics but if you are sitting around in a chair and judging other ad campaign and placing a ban on the ads without using your brain or the concept behind the ad then god only knows how eCommerce companies are going to do their business.
Source - MoneyLife, ibtimes and DNAIndia
If you like this article, Buy anything from Amazon or flipkart (following these hidden hyperlink) or subscribe Gyaani on Youtube or Like Gyaani on Facebook or Follow Gyaani on Twitter
Cheers!
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